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Your Brand, On Every Carrier

Custom Six Pack Carriers, Printed for Your Beverage

Turn a plain cardboard holder into shelf-ready packaging. We print your logo, artwork and colors onto durable six pack carriers — basket, wrap and enclosed styles, built to fit standard bottles and cans, in bulk quantities that scale with your production.

Bulk runs for craft & beverage brands
Full-color custom printing
Bottle & can fits available
Custom printed six pack carriers with logo Your brand, on every carrier
The complete guide

Everything you need to know about custom six pack carriers

A custom six pack carrier is a printed paperboard or corrugated holder that carries six bottles or cans and is decorated with your brand — logo, artwork, colors, and product information. It does the same job as a plain kraft carrier, keeping a six pack together and easy to lift, but it turns every unit into shelf-ready packaging and a walking advertisement. For breweries, cideries, seltzer makers, kombucha brands, coffee roasters and soda producers, a branded carrier is often the first thing a customer notices in a crowded cooler.

Because carriers are made to order, the right specification depends on what you are packing and where it will be sold. This guide walks through the common carrier styles and how they compare, which board materials and finishes affect durability and print quality, how to match the carrier to your bottle or can format, how the ordering process runs from artwork to delivery, and how bulk pricing works. If you already know what you need, you can request a custom quote at any point.

Why go custom

A branded carrier works twice — packaging and marketing

Plain carriers protect your product but say nothing about your brand. A custom six pack carrier holds and transports your bottles or cans just as well while putting your name, story and artwork in the shopper’s hands. Whether it is stacked in a bottle shop cooler, handed across a taproom counter, or carried out of a grocery store, a printed carrier makes your product look finished, professional and unmistakably yours.

Shelf standout

Full-color artwork and your logo turn a functional holder into packaging that competes for attention in a crowded cooler or shelf.

Built to carry

Sturdy board and reinforced handles keep bottles and cans secure from the packaging line to the customer’s car.

Made to spec

Pick the style, board, finish and fit to match your bottle or can format — we handle bulk runs that scale with your production.

How it works

From your artwork to your packaging line in four steps

1

Send your artwork

Share your logo and artwork (vector preferred), your container format, and the style and quantity you need.

2

We design & proof

We build your dieline, place your artwork, match your brand colors, and send a proof for review.

3

You approve

Confirm the proof and final quantity. Nothing goes to print until you sign off on the design.

4

We print & ship

Your carriers are printed, die-cut, quality-checked, and shipped flat or assembled to your facility.

Styles & capacity

Six pack carrier styles: which one fits your product?

Carrier style affects how your product is held, how it looks on the shelf, and how much of it becomes a printing surface. Basket carriers suit longneck bottles and taproom sales; wrap and enclosed styles are popular for cans. Capacity can also flex beyond six — many of the same designs scale to four, eight, or twelve packs.

Common carrier capacities

The six pack is the classic format, but the same carrier designs are commonly produced as 4-, 8- and 12-packs to match your lineup.

Match the style to your container

  • Basket carrier — open top with a center handle, ideal for longneck bottles
  • Wrap / clip carrier — a printed wrap or top clip, common for cans
  • Fully enclosed carton — covers the containers on all sides for maximum print area
  • Bottle carrier with dividers — cells that keep bottles from clinking

Not sure which fits your fill line? Tell us your container and we’ll recommend a style with your quote.

StyleBest forPrint areaTypical use
Basket carrier ClassicLongneck bottlesHandle panel & sidesTaprooms, bottle shops
Wrap / clip carrier PopularCansWrap or top panelRetail & grocery
Fully enclosed cartonCans & bottlesAll exterior panelsPremium retail packaging
Divider carrierBottles that need protectionSides & handleShipping & gifting
Materials & durability

Built to hold the weight and keep your brand sharp

Six pack carriers are typically made from paperboard or corrugated stock chosen to balance strength, print quality, and cost. Heavier boards and corrugated flutes add rigidity and protection for full glass bottles, while smooth bleached boards give the cleanest, most vibrant print for retail-facing artwork. The right choice depends on how heavy your filled pack is and how it will be handled and shipped.

Finishes matter too. A coated or laminated surface improves scuff resistance and can add gloss or a matte look, and reinforced handle areas help the carrier stand up to repeated lifting. If your carriers may be exposed to cooler moisture or condensation, that is worth flagging early so the board and coating can be specified to suit. You choose the combination that matches where your carriers will actually be used.

  • Paperboard stock — smooth surface for crisp, full-color print
  • Corrugated options — added rigidity and protection for glass bottles
  • Kraft or bleached board — natural look or bright white print base
  • Coatings & lamination — gloss, matte, and scuff resistance
  • Reinforced handles — built to hold a full pack securely
  • Recycled & recyclable options — ask about eco-friendly board
Customization options

Make the carrier unmistakably yours

Full-color printing

Print your logo, artwork, and product details across the carrier’s panels in your exact brand colors.

Board & stock

Choose kraft, bleached paperboard, or corrugated to balance look, strength, and protection.

Finish & coating

Add gloss, matte, or soft-touch coatings and lamination for a premium feel and durability.

Style & capacity

Basket, wrap, or enclosed designs in 4-, 6-, 8- or 12-pack configurations.

Bottle or can fit

Dielines built to fit your container’s diameter and height so packs sit snug and secure.

Bulk quantities

Order in volume, with per-unit pricing that improves as your quantity grows.

Look & finish guide

Board colors and finishes, and what they say about your brand

The base board and finish set the tone before a shopper even reads your label. From natural kraft to high-gloss white, here are the looks brands reach for most — all printable with your artwork and brand colors on top.

Natural KraftRustic, craft, and eco-forward feel
Bright WhiteClean base for vivid full-color art
Matte CoatedSoft, modern, low-glare surface
Gloss CoatedVibrant color pop and shelf shine
Black / DarkPremium, bold, high-contrast branding
Recycled BoardSustainable look for eco-minded brands
Metallic AccentsFoil-style highlights for premium tiers
Brand ColorPrinted to your Pantone match

Need an exact match? We print to your Pantone brand colors so your carriers line up with your labels and the rest of your packaging.

Buyer’s guide

How to choose the right custom six pack carrier

The best carrier comes down to what you are packing and where it will be sold. Use this quick guide to match your container and channel to a style, board, and finish.

What you’re packingRecommended styleBoardFinish
Longneck bottles, taproom salesBasket carrierPaperboardKraft or coated
Cans for retail & groceryWrap / clip carrierBleached boardGloss or matte
Premium bottles & giftingFully enclosed cartonCoated / corrugatedMatte + accents
Heavier glass, shippingDivider carrierCorrugatedCoated
Eco-forward brand storyAny styleRecycled boardUncoated / natural

Not sure which fits your product? Tell us your container and channel and we’ll recommend a spec with your quote.

Bulk pricing

How custom carrier pricing works

Custom six pack carriers are priced per unit, and the per-carrier price drops as your quantity climbs. Your final quote depends on four things: carrier style, board and finish, print complexity, and total quantity. Larger runs and standard dielines bring the unit cost down the most.

Starter
Small run
New releases & pilots
Standard
Mid volume
Best value for most brands
Volume
High volume
Lower per-carrier pricing
Enterprise
Bulk / recurring
Best per-unit rate
FAQ

Custom six pack carrier questions, answered

What is a six pack carrier?
A six pack carrier is a paperboard or corrugated holder that keeps six bottles or cans together and easy to carry. A custom carrier is the same thing printed with your brand — logo, artwork, colors and product details — so it doubles as shelf-ready packaging.
Do you make carriers for both cans and bottles?
Yes. We build carriers to fit standard can and bottle formats, including longneck bottles and slim or standard cans. Share your container’s diameter and height (or the exact product) and we’ll match the dieline so packs sit snug.
What styles of six pack carrier are available?
Common options include the classic open-top basket carrier for bottles, wrap or clip carriers for cans, fully enclosed cartons for maximum print area, and divider carriers that protect bottles from clinking. We’ll recommend the best fit for your product and sales channel.
Can I get other pack sizes, like 4-pack or 12-pack?
Yes. While the six pack is the classic format, the same carrier designs are commonly produced as 4-, 8- and 12-packs. Tell us the configurations you need and we can quote them together.
What material are the carriers made from?
Carriers are typically made from paperboard or corrugated stock. Smooth bleached board gives the crispest full-color print, kraft offers a natural craft look, and corrugated adds rigidity and protection for heavier glass bottles. We’ll help you pick based on weight and handling.
How is my artwork printed on the carrier?
Your logo and artwork are printed across the carrier’s panels in full color. Send vector artwork where possible and we’ll build the dieline, place your design, and send a proof for approval before anything goes to print.
Can you match my exact brand colors?
Yes. We print to your specified Pantone (PMS) colors so your carriers line up with your labels, cartons and the rest of your packaging system.
What finishes are available?
Depending on the board, options include gloss, matte and soft-touch coatings, plus lamination for extra scuff resistance. Finishes affect both the look and the durability of the carrier, so we’ll match them to your product and channel.
What’s the minimum order?
Minimums depend on the style and board you choose. We handle bulk runs for beverage brands of all sizes — share your target quantity in a quote request and we’ll confirm the minimum and pricing for your spec.
What artwork format do you need?
Vector files (AI, EPS, PDF, or SVG) give the cleanest print, but we can also work from high-resolution artwork. Send whatever you have and we’ll let you know if we need anything sharper before proofing.
Are the carriers shipped flat or assembled?
Carriers can be supplied flat for hand or machine assembly on your line, or configured to your setup. Let us know how you pack so we can produce them to match your process, and we’ll confirm shipping details with your quote.
How do I get a quote?
Use the custom quote form with your style, container, quantity, colors and artwork, or call (929) 605-4397. You’ll get pricing and a production timeline back quickly.

Ready to put your brand on every carrier?

Tell us your style, container and quantity — we’ll send back exact pricing, a proof, and a production timeline. Bulk orders welcome.

GET A QUOTE